A reference for our team, partners, and collaborators — covering every element of our visual identity, brand voice, and client messaging.
Version 1.0March 2026hirezim.ai
01
Overview
Hire Zim AI empowers businesses to harness the full potential of artificial intelligence — delivering tailored AI strategies, fractional C-suite expertise, and measurable results. Our brand reflects confidence, clarity, and premium positioning — designed to resonate with business owners who are serious about transformation.
Our Mission
Make AI simple and results inevitable for every business we serve.
500+
Businesses Served
95%
Client Satisfaction
$2M+
Revenue Generated
02
Logo
Our logo must be used consistently and without modification across all materials. Three approved versions ensure legibility across every background context.
Light Version
On dark backgrounds
Dark Version
On white/light backgrounds
Icon Mark
Compact spaces & favicons
✓ DO
Use only the approved logo files
Maintain clear space equal to chevron height
Use correct version for the background
Scale proportionally at all times
✗ DON'T
Stretch, skew, or distort the logo
Recolor or apply effects to the logo
Place on low-contrast backgrounds
Recreate or substitute the logo
03
Color Palette
Our palette is deliberately restrained — HZ Purple signals intelligence and innovation, White provides the clean professional base, and Black anchors headlines and gradient elements.
Primary
HZ Purple
#B02DD6
CTAs, highlights, accents
Secondary
Black
#111111
Headlines, gradient end
Base
White
#FFFFFF
Page background, cards
Text
Gray
#6B7280
Body text, secondary copy
Accent
Purple Tint
#F3E8F9
Active states, hover bg
Purple → Black Gradient
Hero sections, header bars, and key feature callouts
#B02DD6
→
#111111
Element
Color
Notes
Page Background
White
Clean, professional base
Primary CTA Buttons
HZ Purple
White text on purple
Page Headlines
Black
High contrast on white
Body Copy
Gray
Readable, softer than pure black
Hero / Header Bars
Purple → Black
Anchors key sections
Active Nav / Highlights
Purple Tint
Subtle selected states
04
Typography
Our primary font is Inter across all weights. Inter Black (900) for display headlines creates bold impact; Inter Regular (400) ensures excellent body readability.
DISPLAY / H1
AI Made Simple.
Inter Black (900) — 52px — Tracking: -0.065em (Figma −65)
HEADING / H2
Results Made Inevitable.
Inter Bold (700) — 36px — Tracking: -1px
SUBHEADING / H3
Your AI Transformation, Step by Step
Inter SemiBold (600) — 22px — Tracking: -0.5px
BODY COPY
We help businesses harness the full potential of AI — delivering tailored strategies, fractional C-suite expertise, and measurable results.
Inter Regular (400) — 16px — Line height: 1.75
CAPTION / LABEL
AI STRATEGY · IMPLEMENTATION · RESULTS · SCALE
Inter Medium (500) — 11px — Tracking: +0.1em — Uppercase
05
Voice & Tone
Our voice is confident but not arrogant, direct but not aggressive, and results-focused without hype.
🎯
Expert
We speak with earned authority from years of AI implementation across industries.
📈
Results-Driven
Every message ties back to outcomes: more revenue, less overhead, faster growth.
🤝
Approachable
We're real people. Friendly, direct, and easy to work with — never corporate or cold.
✓ WE SAY
"AI Made Simple. Results Made Inevitable."
"Fractional AI leadership — without the full-time cost."
"Real strategy. Real implementation. Real results."
"Your AI transformation starts with a free strategy session."
✗ WE DON'T SAY
Use hype or exaggerated claims
Talk about features without benefits
Be vague or generic about AI capabilities
Sound desperate or overly salesy
06
Messaging Framework
Every piece of copy should follow The Transformation Framework — a 5-step system for compelling, conversion-focused AI messaging.
1
Hook with the AI Gap
Start with a bold statement contrasting where they are vs. where they could be. "Most businesses are leaving 40% of their revenue on the table by not using AI."
2
Agitate the Overwhelm
Call out specific frustrations: too many AI tools, no clear strategy, fear of falling behind. Be direct about what's not working.
3
Present the AI Solution
Introduce Hire Zim AI's unique approach — fractional C-suite AI expertise, tailored implementation, and ongoing optimization.
4
Prove with Results
Back up claims with specific numbers, case studies, and client transformations. Show real ROI — time saved, revenue generated, costs reduced.
5
Clear Call to Action
End with a specific, friction-free next step. 'Schedule a Free AI Strategy Session' — one action, one outcome.
07
Creative Guidelines
The Scroll-Stop Test
Would this make someone stop scrolling in 3 seconds or less?
✓ Ad Creative DO
Use white base with purple accent for premium feel
Lead with a specific outcome or number
Show real people and real results
Keep text minimal and scannable
Use the purple→black gradient for hero moments
✗ Ad Creative DON'T
Use generic stock photos that look fake
Clutter with too much text or copy
Use multiple fonts or off-brand colors
Make claims without proof or data
Use generic 'tech' or 'robot' imagery
Image & Photography Guidelines
Real over stock: Use authentic photos of the Hire Zim AI team, clients, and events whenever possible
Light & professional: Prefer clean, well-lit images on white or neutral backgrounds
People-focused: Show faces, emotions, and real moments — not generic business scenes
Professional quality: All images should be high-resolution, well-composed, and properly lit
Brand-aligned: Images should feel intelligent, premium, and aspirational
08
Pre-Launch Checklist
Before launching any marketing material, run through this checklist to ensure brand consistency and quality.
0/8 done
Does it pass the Scroll-Stop Test?
Would this make someone stop scrolling in 3 seconds or less?
Is the logo used correctly?
Right version, proper spacing, no modifications?
Are brand colors used consistently?
Only HZ Purple, Black, White, and Gray?
Does the copy follow The Transformation Framework?
Hook, agitate, solution, proof, CTA?
Are you selling transformation, not features?
Focus on outcomes and results, not tools?
Is there a clear, specific call-to-action?
What should the viewer do next?
Is the typography consistent?
Inter only, correct weights and sizes per the type scale?
Does it feel premium and intelligent?
Would this represent Hire Zim AI at its best?
Ready to Apply These Guidelines?
This brand guide is a living document. As Hire Zim AI evolves, so will these guidelines.
